The recent “performance” of the digital hologram of deceased rapper Tupac Shakur drew much attention when it first appeared at the Coachella Music Festival earlier this year. Now, representatives of the Elvis Presley estate have announced plans to create a digital Elvis that could make similar appearances.
CORE Media Group, the company representing the estate, as well as Digital Domain Media Group, the company that created the Tupac Shakur hologram, recently released a statement saying they intend to create a virtual Elvis that could appear at concerts, as well as in television and movies.
Digital Domain Media Group is a movie special effects company that has received widespread acclaim for its work in films such as “Transformers,” “Avatar,” and “The Curious Case of Benjamin Button.”
Representatives of the Elvis estate have said that the hologram will allow both current Elvis fans and new audiences to experience the King’s performances in a new setting. Though he has been dead since 1977, Elvis Presley continues to be one of the most widely successful deceased artists, with his estate earning $50 million or more each year in revenue.
The announcement did not indicate whether a younger or older Elvis would be re-created for a holographic performance, nor does it state an anticipated schedule or timeframe. Since the appearance of the digital Tupac, estates of other deceased celebrities, such as the Marilyn Monroe estate, have also expressed interest in digital re-create of the deceased stars.